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AVOID HIGH TYPESETTING COSTS AND MISTAKES
Getting your price lists, brochures, catalogs or newsletters
typeset does not necessarily have to be a costly procedure.
Keep in mind that the main cost in typesetting is the time
involved in setting type. By minimizing the time needed to
create a typeset piece you can effectively keep your cost down.
The following suggestions can help reduce your typesetting
expense.
Know what you want the FIRST time around. Have a picture in
your mind. Trial and error can be costly. Don't have a
typesetter set it one way, then decide a different format would
look better.
Reduce and eliminate author's corrections by thorough proofing
and re-proofing.
Avoid minimum charges by combining small jobs and having them
set at the same time.
Try to use one family of type to save time and money by avoiding
font changes. The consistent look is better.
Give explicit instructions on marking up copy: type styles,
column widths/margins.
With a large job, such as a brochure or annual report, request a
style setting proof sheet to get approvals before the entire job
is done.
Avoid super rush jobs, especially if you don't really need them.
Avoid lengthy corrections on the phone. You might end up paying
for corrections later that could have been avoided if you had
done your editing on proof sheets.
Get the layout finished and approved before having type set...
the same goes for copy, of course.
Avoid the use of "run-arounds" (reducing the width of the copy
to make room for a photo in the column, for example). If you do
use them, use simple shapes, boxes, squares.
Avoid the use of curved or angular type. Type reading left to
right on a page (for example, this report) is faster and less
expensive to set than copy that is set in a curve or running
sideways on the page.
The use of unjustified text and captions is less expensive than
justified because it sets quicker, costing less time.
Don't depend on the typesetter to read your mind. Be specific.
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