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MAIL-ORDER

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20 MAJOR CAUSES WHY YOUR MAIL ORDER BUSINESS COULD FAIL!

Read, study and digest this list and with you in mind, evaluate

which one or more of these causes for failure could become a

barrier between you and success.

1. Lack of a Positive and Well Defined Purpose for Your

Business Idea.

Success will elude all who do not have a high primary purpose,

idea or goal at which to aim. With evaluation and desire,

you'll arrive at a decision knowing exactly what that goal is or

isn't. Lacking a fixed goal is one of the major causes in over

90% of all failures.

2. The Lack of Ambition to Rise Above Mediocrity

How much hope is there for a person who doesn't care whether he

improves his lot in life? Either that person is lazy, fears or

is naive. The requirement is to elevate one's self in business,

life and to achieve any kind of success, and one must pay the

accepted price.

3. Lack of a Sufficient Education.

This hindrance can be overcome by attending a class(es) to

improve what you feel will aid you towards a greater knowledge

of your idea, plan or business. The primary education begins

with learning how to get whatever one wants in life without

violating one's own values or the rights of others. If this

knowledge is effectively and persistently applied, it can be

described as an education in itself.

4. Disregarding Self-Discipline.

Self control of thoughts, actions and desires is achieved by

accepting always, only positive mental patterns and dispelling

all negative influences.

5. Practicing Procrastination.

Allowing yourself to put off and wait for when the time is right

to begin, continue or finish fulfilling your goal. By beginning

and continuing on you'll fully realize that the right time is

now. Avoid the habit and apply you ability and experience to

accomplish it now and not let today's duties be a late arrival.

6. Not Being Persistent About Persistence.

Not knowing how or not having any desire to quit day in or day

out if and when confronted with a tough break, Murphy's Law, or

an uncontrollable circumstance, makes for a perfect positive

asset - by not accepting it as a setback, but as a lesson and

self motivator to continue on.

7. Having a Negative Personality.

All hope is lost when a person wanting success continuously

turns people away by saying, doing or thinking contrary to

accepted positive behavior. Success is achieved when

co-operating with others and in return receiving cooperative

attitudes. A win-win situation!

8. Wanting Something for Nothing.

Crooks, gamblers, cheats, scams, intimidators and plain

dishonesty have affected many people who have, are or will

become victims of the "something for nothing" instinct of real

losers. Much has been written on this subject. The title

should read "Work and Do Something Good and Be a Winner".

9. Not Understanding the Strength of Decision Making.

Efficiency, productivity, co-operation, profits, growth, trust,

respect, etc. is a direct result of successful people who are

able to make the right decisions quickly when the opportunity

presents itself or change a decision, if at all necessary,

slowly and cautiously. The opposite of that, failure, is a

result of people who are slow to reach decisions, if they can at

all, or who more often quickly change decisions. Indecision

and waiting for the right time go hand in hand. Make a decision

now, stick to it, in order not be a failure.

10. Being Over Cautious.

Don't let over-caution deprive you of making the right move at

the right time. Do not hold back on making decisions. After a

period of evaluation of your project's direction, value,

resources, potential, costs, finances, and the demand, you can

make a wise decision. When you decide that any or all of these

considerations will benefit you and your project, that it has a

lot of merit, then you must make a positive forward decision.

11. Unsure or Wrong Selection of a Business.

Avoid accepting a sugar-coated offer or idea. Under the sugar

there may be a sour smell just waiting for the unsuspecting

soul. Research the plan and dig up all the facts to familiarize

yourself with the complete picture. Seriously consider just how

you will fit into becoming a part of or the whole picture of the

operation and the financial obligations before and during your

involvement. Finally, if your decision is to enter a business,

consider and choose the one where you'll feel most comfortable

with, the one you understand and most of all, the one you can

afford.

12. No Concentration of Effort.

Always concentrate on every aspect of your business plan. It

breeds desire, knowledge, familiarity and results. Avoid

straying into an unrelated direction, creating distractions that

break the momentum of continuity. Concentration will reward you

with quicker completion, a quality product, faster and better

customer response and profits.

13. Lack of Controlled Spending.

How much you spend and for what purpose should start with a need

list. Over and above all, the basic equipment and supplies will

always be determined by the growth, production and profits

derived from increased sales. As your business grows, so does

the need for faster completion and movement of the products,

record keeping, customer lists, etc. Spend if you must, but

move with preparedness and be certain the new equipment

justifies the cost in terms of purpose and expediency.

14. An Absent Feeling of Enthusiasm.

Enthusiasm is an offspring of desire. Never be willing to

accept a 9 to 5 mentality which leaves no room for the

following: confidence, effort, willingness, progress, and

desire to grow. Your enthusiasm can affect you, your co-workers

and others and is always accepted and welcomed.

15. Being Intolerant.

Anyone with an idea or plan must also be of the mind to accept

new thoughts, when it comes to tolerating advice, comments,

criticism and opinions, in order to further understand, create,

solve and acquire knowledge when dealing with a business or for

that matter, with life itself. An open mind is what usually

overcomes the competition.

16. Unable to Co-operate with Others.

This behavior is detrimental to success for two main reasons: 

without co-operation one can jeopardize oneself with one's job

or with that big opportunity that just might come along. This

negative trait is so detrimental that no informed business

person would ever accept it.

17. Deliberate Dishonesty.

Any dishonest person that commits any dishonest act, has to

realize that what has been done, cannot be undone. A self

examination, coupled with a sincere desire to acknowledge it,

can avoid any such further behavior.. Being dishonest by choice

is permitting oneself to become a prime candidate for increasing

and more serious acts of dishonesty. Such a person is not fully

aware just how far it will go and how it will all end.

18. Egotism and Vanity: All for One.

This type of person's train of thought is aimed in only one

direction - his own. This person has shut down all the avenues

of thought in order to recognize his own happiness, progress,

knowledge, wealth or success. His only escape from this dilemma

is when he fully realizes why he is not accepted, asked to

co-operate, asked to share or asked to lead. 

19. Guessing Without Thinking.

What is your value worth if you guess at making decisions or

choose a direction or create multiple answers? Knowing,

understanding an accepting totally whatever it is you are

involved with, takes the guess work out whenever it comes time

for you to make wise and accurate decisions. Knowing how and

when to make good decisions will show up in many areas of your

business. The physical part of your growth will be staring you

right in the face... But the profit growth, on computers and

charts tell no lies.

20. Start Up Capital

Spare time - full time - retail location - office - factory. 

Everyone requires different arrangements, sources, and

information, to fill a need. By calculating equipment,

material, labor and up front cash, you can pretty much arrive at

a good ballpark figure as to what amount you should have to

start to begin operating your business. You may wish to write

or contact owners with a similar business. Always ask the most

vital questions first. You may be surprised at all the help and

information you receive.

This is the list of strengths and weaknesses which you must

seriously understand before you go forth in any business. It is

your greatest asset to know what you strength is... BUT equally

as important is knowing your weaknesses and making a vow to

correct them.

Write your own ticket and make life yield what you want and ask

for.

YOUR OWN WORTH SHOULD BE WORTH IT!

Once again, read the four simple steps that reveal how to get

into the habit of being persistent. The average person can

easily learn and practice these all-important steps.

1. Always know exactly what you want and allow your whole being

to strive, without wavering, to follow the path to fulfilling

your plan.

2. Design a good plan and don't let it lie dormant for any

waking moment.

3. Develop the ability to turn away, avoid and become oblivious

ever you encounter negative thoughts, influences and suggestions.

4. Associate yourself with those who know and will support you

in your decision to carry on. Support is a great "picker-upper".

HOW MUCH IS A GOOD ALIBI WORTH?

If I only had enough money...

If I only had more time...

If other people only understood me...

If I had no fear, what would they say...

If I was only given a chance...

If I only had the talent to do what I want to do...

If I dared to stand up and assert myself...

If my family only understood me...

If I could just get started...

If someone would just give me a break...

If I only knew where to find out all about it...

If I knew how, everything would be so easy...

If good luck came my way, I'd be rich...

If more people would only listen to me...

If I had the right education...

If I had been given a better chance...

If I could meet the right people...

If I didn't have to take care of the house and kids

If I had someone to help me, I could get started...

If only I had the personality to start a business...

If I didn't owe so much money...

If I only knew how to do it...

If I were sure of myself, I would start tomorrow...

If I had a business of my own, I'd have it made.

IF... you're truly a sincere person... do you really have the

courage to see yourself as you really are?



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