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FINANCE

"HOW TO EVALUATE HIGH-TECHNOLOGY STOCKS"

High technology is the last frontier in American business. Many

of the new businesses revolve around some type of technology,

whether it is directly computer-related, communications-related

or somehow tied in with the "Electronic Superhighway", whose

arrival we all eagerly anticipate. Although tech stocks have

declined sharply in during bear markets, they have proven to

have outperform other stocks, re-bounding more sharply in

subsequent recoveries.

There are three major advantages that point to small companies:

1.) They are generally free from government regulation because

their earnings are often in a new field.

2.) The company stands to gain a lot of ground if the come up

with a unique idea. The growing market will be theirs to

dominate.

3.) The impact their earnings will have on their financial

status will be considerable... therefore a success can increase

their profitability greatly.

There are several rules to follow if you choose to be an

investor in this high risk market. Firstly, do not be fooled by

the size of the company. It is important to investigate the

high-technology expertise of the firm and secure that it is a

meaningful part of the firm's business. Secondly, it is vital

that the company is serving a current social need in the

marketplace.

For example, cable was first introduced in the 1960's and

interested investors long before it could draw subscribers.

Look for companies that are operating in the black. Companies

that offer terrific scientific break-throughs but operate at a

deficit are just too risky. It is also important that you

ignore market indexes. Companies with technological superiority

are not tied to a stock market environment over time.

Lastly, keep current on all technological innovations. Buy

trade magazines and read scientific papers and investment guides

that deal with technology and technology-related fields.



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